NurseUp Privacy Policy

Effective Date: [04/11/2025]
Last Updated: [04/11/2025]

NurseUp (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website nurseupai.com and related services (collectively, the “Platform” or “Services”).

By using our Services, you agree to the terms of this Privacy Policy.
If you do not agree, please discontinue use immediately.

1. Who We Are

NurseUp is an AI-powered educational platform created to support nurses, nursing students, and new graduates.
Our mission is to enhance professional learning, clinical confidence, and nurse wellness through accessible digital tools, including:

  • AI Buddy (“Nurse Flo”) – an AI-powered chatbot that answers educational and informational nursing questions.

  • NurseUp Academy – a library of courses and resources for nursing education and professional development.

We are committed to maintaining transparency, protecting user data, and complying with privacy regulations, including HIPAA principles, where applicable.

2. Information We Collect

We collect the following types of information to operate our services effectively and provide a personalized experience.

A. Information You Provide Voluntarily

  • Account Information: Name, email address, password, and professional role (e.g., registered nurse, nursing student).

  • Payment Information: If you purchase a subscription, we collect limited payment details through secure third-party processors (we do not store full credit card numbers).

  • User-Generated Content: Messages, feedback, or inputs entered into the AI Buddy, support tickets, or forms.

  • Communication Preferences: Responses to emails or marketing opt-in choices.

B. Information Collected Automatically

  • Usage Data: Pages visited, time spent on the site, features used, and interactions with the AI.

  • Device & Technical Data: IP address, browser type, device type, operating system, and referring URLs.

  • Cookies & Similar Technologies: We use cookies, pixels, and analytics tools (e.g., Google Analytics) to understand usage patterns and improve performance.

C. Information from Third Parties

  • Analytics Providers: We may receive aggregated, anonymized data about how users engage with the platform.

  • Payment Processors: To confirm successful transactions and manage billing.

3. No Protected Health Information (PHI)

NurseUp is not a clinical documentation or patient record system and does not process Protected Health Information (PHI) under HIPAA.
Users must not enter any patient-identifiable data, case notes, or medical records into the platform.

By using the Service, you agree not to upload or share PHI.
If such data is inadvertently submitted, it will be deleted from our systems.

4. How We Use Your Information

We use your data to:

  1. Provide and Improve Services: Operate, maintain, and enhance the AI Buddy, Academy, and user experience.

  2. Personalize Content: Tailor educational recommendations and user experience based on preferences or activity.

  3. Process Payments: Manage subscriptions, purchases, and billing through secure third-party services.

  4. Communicate with You: Send important service updates, course information, or customer support responses.

  5. Ensure Security and Compliance: Detect, prevent, and investigate misuse, fraud, or policy violations.

  6. Analytics and Insights: Analyze aggregated usage to improve AI accuracy and educational outcomes.

  7. Marketing (Optional): Send promotional materials if you opt in; you can unsubscribe at any time.

We do not sell your personal data.

5. Legal Bases for Processing (GDPR Users)

For users in the European Economic Area (EEA) or United Kingdom (UK), we process personal data under the following legal bases:

  • Performance of Contract: To deliver services you request (e.g., AI Buddy, course access).

  • Legitimate Interests: To improve the platform, ensure security, and prevent misuse.

  • Consent: For optional marketing or analytics cookies.

  • Legal Obligation: To comply with laws, tax regulations, or government requests.

6. Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, or resolve disputes.
When information is no longer needed, it is securely deleted or anonymized.

You may request deletion of your data at any time (see Section 11 below).

7. Data Sharing and Disclosure

We do not sell, rent, or trade personal data.
We may share information only in the following limited situations:

  • Service Providers: Trusted partners that help us operate (e.g., payment processors, analytics platforms, email automation tools).

  • Legal Compliance: When required by law, regulation, subpoena, or court order.

  • Business Transfers: In case of a merger, acquisition, or sale of assets, data may be transferred as part of the transaction.

  • Aggregate Data: We may share anonymized statistics for research or marketing purposes.

All vendors and third parties are bound by confidentiality and data protection agreements.

8. Cookies and Tracking Technologies

We use cookies and tracking tools to:

  • Maintain session functionality

  • Analyze performance and usage trends

  • Personalize content and recommendations

You can control or disable cookies in your browser settings. However, some features may not function properly if cookies are disabled.

9. Data Security

We implement administrative, technical, and physical safeguards to protect data from unauthorized access, alteration, or destruction.
This includes:

  • SSL/TLS encryption for data in transit

  • Limited access controls for staff

  • Regular security reviews and monitoring

While we take reasonable steps to protect your data, no system is completely secure, and we cannot guarantee absolute protection.

10. AI Transparency and Fair Use

NurseUp uses artificial intelligence (“AI”) technologies to generate educational responses.
By interacting with the AI Buddy (“Nurse Flo”), you acknowledge and agree that:

  • AI responses may be generated using third-party language models (e.g., OpenAI API).

  • All AI outputs are for informational and educational purposes only and may not be fully accurate.

  • You are responsible for verifying all information before applying it in professional settings.

NurseUp periodically reviews AI outputs to improve safety, accuracy, and user experience, but no automated system is infallible.

11. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data.

  • Correction: Request corrections of inaccurate or incomplete data.

  • Deletion: Request deletion of your account or personal information.

  • Restriction: Request limited processing of your data.

  • Portability: Receive your data in a structured, machine-readable format.

  • Opt-Out: Withdraw consent for marketing communications or cookie tracking.

To exercise your rights, contact us at help@nurseupai.com.
We will respond within a reasonable timeframe and in accordance with applicable laws.

12. International Data Transfers

As a global platform, your data may be processed in countries outside your own, including the United States.
We ensure appropriate safeguards are in place (such as standard contractual clauses) to protect your data under international law.

13. Children’s Privacy

NurseUp does not knowingly collect data from children under 16.
If you believe a child has provided personal information, please contact us immediately so we can delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
When updated, we will revise the “Last Updated” date at the top of the page.
We encourage you to review this Policy periodically to stay informed.

15. Contact Us

For privacy questions, data access requests, or concerns, please contact us at:
📧 help@nurseupai.com
🌐 https://nurseupai.com

Summary

NurseUp values your trust.
We collect only what’s necessary, protect it diligently, and use it solely to help nurses learn, grow, and thrive.
We believe in transparency, security, and education — not exploitation or hidden tracking.